Fueled by First Light

Some wake up for work—we wake up to fish. UPB4DAWN is for those who are always up before dawn, ready for the next cast.

Who We Are

I’m Taylor, the owner and designer behind UPB4DAWN. Our gear is built for comfort, style, and durability—tested by me, Hail, and our fishing buddies before earning approval.

Gear for Anglers

We design gear for comfort, style, and a true fishing lifestyle—so you look and feel great on and off the water.

Satisfaction Guaranteed

We stand by our gear. If your order arrives damaged, send a pic, and we’ll make it right—faster than your next cast.

Satisfaction Guarantee