New Dawn, New Adventures
Best Sellers
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Men's Sonar Scan Performance Hooded Sun Protection LS Shirt
Regular price From $44.95 USDRegular priceUnit price per -
Sonar Scan Premium Hoodie
Regular price From $69.95 USDRegular priceUnit price per -
Sonar Live Premium Sweatshirt
Regular price $54.95 USDRegular priceUnit price per -
Sonar Live Premium Hoodie
Regular price From $69.95 USDRegular priceUnit price per
Premium Hoodies
For anglers who live on the water. Full-print designs, a warm fleece lining, and quick-drying fabric keep you comfortable from dawn to dusk. Made to keep you warm between bites.
Classic Hoodies
Made for crisp mornings and late-night fish stories. Soft, warm, and tough enough for everyday wear—perfect for casting lines or kicking back at the dock. Stay ready, the next big bite can happen anytime.
The Reel Deal Promise
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Secure Checkout
Safe, fast & encrypted. Shop with confidence.
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Customer Service
Real people, real support. Fast, friendly, and stress-free.
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Satisfaction Guarantee
Quality gear you’ll love. If it’s not perfect, we’ll make it right.
Who We Are
I’m Taylor, the founder and designer of UPB4DAWN, created for anglers who live for the thrill of the catch. Every design is inspired by life on the water and the passion we all share for fishing. With Hail as my trusted product tester, I make sure our gear is as fun as the stories we tell.
Let customers speak for us
Easily the nicest and most comfortable hoodie I own.
My husband absolutely loves this hoodie!! It’s made really well. Just know it runs a bit on the slim side!! But he has already “tested” it on the lake and posted selfies with fish wearing it! Thank you!!
It’s a nice fit. I like the cuffs for fishing’s, the wind will not blow up the sleeves.
The idea was epic and I have received several comments on this sweatshirt. Great things from great minds.
Thank you for the quick sending and the size runs good. The inside fleece inside will be great next month when the temperature drops here in CA.
Awesome customer service quik shipping times and just overall a good experience
I am blown away at the quality of the shirt. It was super easy to order and came very quickly. I highly recommend!!!
I like it a lot. Think my girl "friend" is going to love it ! 😍
I ordered sweatshirts from UpB4Dawn for an annual fishing trip and they were awesome. When I put in the order Taylor reached out to me personally and confirmed sizing and when I should receive it. I plan on ordering from UpB4Dawn for our trip every year now. Thanks gain
The Sonar Scan Zip-Up Hoodie is high quality light weight fabric but warm and the Sonar Scan is right on. Bright colors.
I ordered the sonar zip up for my husband for Christmas and he loves it! I ordered USA true to size fits great. I had a question about shipping and Taylor responded quickly
Got both sonar goodies for someone for a gift. They absolutely love them! Great quality.
My boyfriend was obsessed with this print, and I knew I had to get it from him. Unfortunately christmas morning the hoodie did not fit. After reaching out to Taylor, she talked us through the sizing chart and how to measure for a perfect size.
She immediately started working on getting a new size made for us.
This print is perfect for any fisherman. Can't wait to see mu boyfriend wearing this in the spring on our new boat..
Just what I expected. Good fit and quality
Taylor was a pleasure to work with and my order was shipped on time and arrived quickly. Very pleased with the quality of the sweatshirts.
Very cool hoodie, very well made. I'll be purchasing the black one soon. Great product, thank you